August 26, 2010
A Primer on Boutique Fashion Shops
The recession has made us rethink our fashion statements. It’s already been well commented that the recession has heavily impacted the fashion industry. Although downturns in the economy are nothing new, this current one we’re experiencing is going to have a chronic impression on what we think of fashion. We are living in a very pragmatic age now. Prior to these practical times, we revelled in the decadance of fashion - nothing was really too expensive or too excessive - you only worried about being accused of being too lacklustre. Now though the fashion catwalks and fashion labels are receiving a bad press. And now that everybody’s conscious of globalisation, even bargain-priced labels are getting flak for employing sweatshops to manufacture their goods! What went wrong? Why are people turning against labels ?
Not at all. We humans love fashion, and always will. It is imprinted in our pysche to spot new styles! As a matter of fact, looking online there is huge rivalry between online store sellers - for instance looking for Alice by temperley - a sign there is still a great need for fashion. It’s the old-school mindset that is expiring - being told what’s now trendy by the established brands. Fashion has always followed our lifestyles rather than the other way around, and nowadays many matters are stopping us buying from big labels. For a start, young people are a lot more aware of globalisation, and showing off your clothing labels makes you look egotistical and uncaring in certain circles. Second, we’re bust! Fashion has forever been a luxury, not a necessity. In an economic downturn, luxury items get hit the worst. Finally, individuals define themselves much more individually nowadays -we don’t need to be ordered how to act or what to wear, we no longer associate ourselves as being part of large groups, and fashion requires that type of herd-like thinking to sell in large amounts.
So what does this mean for fashion brands? As always, they must adapt to survive - create a greater range of fashion lines to cater to more corners of the market. If you’re a tiny shop selling unique fashion lines at an affordable price, the future looks bright for you in spite of the dismal economic times we are in. Nowadays, individuals are fusing their styles, purchasing from markets and more personal, inexpensive fashion stores.
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