February 1, 2010
How to Get Noticed at Job Faires
Standing out at a Job Faire can make a difference in your search. Job Fairs are starting to pick up, and a major job search company is running some nice ones, called Targeted Job Fairs. At a SF Bay Area Job Fair in January, 10 companies as showing up, and a major job search company has 82 career faires scheduled for this year across the States.
How do you compete at a Job Fair? The contention can be sizeable, but you can help yourself surpass from the gang with advance planning. At AA-Careers, we have a straight-forward six-step process to prepare. Plan to go? Here’s how to prepare:
First, investigate the organizations that are going and pick your targets. Use the internet to check out the companies that are there ahead of time. Go to their web sites and see if they have their openings listed. Pick a reasonable number to target, and get ready to spend about an hour researching each one. It’s hard to do more than eight in a day, and three to five is a much more reasonable target. For each company, you want to know: executive names, recent news, and key product lines. Try to see if you know anyone at the target companies. You will end up with with a page or two of research for each company/job.
Second, if there are job postings on the web, read them to see what the company is looking for. Create a mapping of your accomplishments and skills to the demands of the job. Make the terminology match. If the hiring organization calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring company.
Third, create a ‘mini sales pitch’ for each likely company/position combination. Write down a sixty second ‘thumbnail’ that you can repeat verbally describing why you are a special prospect for that position. You’ll use this in your resume and when you meet the company at the job stall.
Fourth, modify your resume for each opportunity. The objective on your resume should exactly match the job you’re aiming for. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job requirements. Especially at a Career Fair, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be very easy to see that you’re a match based on your resume.
Fifth, dress and prepare as if you’re doing on-site interviews. Dress nicely and be well groomed. Don’t over do-it (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.
Finally, practice your ‘mini-sales-pitch’. Collect your research and the resume for each opportunity - bring a couple of copies for each – and put each in a distinctly tagged folder. Keep them in a lightweight briefcase or folio.
Remember to smile, and good hunting!
Comments Off